2. Motion
3. Web
4. SM Assets
MorCamp, freelance copywriter, focused on copy and strategy. In her words, generate narratives. Work with words to create the next generation of ambitious brands. Real, contemporary and digital.
The visual identity balances digital aesthetics with bright colors. The logo is inspired by digital text editors, referring to her daily work. The typography of the headlines is also another reference to large publishers with larger weights and serifs.
As a result, MorCamp transmits freshness as well as references to your daily life, without forgetting where it comes from.